Privacy and Cookie Policy

Privacy Policy

Effective Date: 22/08/2025

Atam Merchandise (atammerchandise.co.uk) is a trading name of CPI Corporate Solutions Ltd ("we", "our", "us"). We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal data when you use our website, purchase our products, or interact with us.

1. Information We Collect

We may collect the following types of personal data:

Identity Data – name, company name, job title.
Contact Data – email address, phone number, billing and delivery address.
Transaction Data – payment details, order history, invoices.
Technical Data – IP address, browser type, device identifiers, and cookies.
Usage Data – information about how you use our website and services.
Marketing & Communications Data – preferences for receiving marketing and communications from us.

2. How We Collect Data

We collect personal data through:

Website forms (enquiries, quote requests, account sign-up).
Order checkout and payment processing.
Email correspondence or telephone communication.
Cookies, Google Analytics, and Meta (Facebook) Pixel for website analytics and marketing.

3. How We Use Your Data

We process your personal data for the following purposes:

To fulfil and deliver your orders.
To respond to enquiries and provide quotes.
To manage customer accounts and invoicing.
To send marketing communications (where you have opted in or where we have a legitimate interest).
To improve our website, products, and services.
To run advertising campaigns via Google and Facebook/Meta.
To comply with legal and regulatory obligations.

4. Sharing Your Data

We may share your data with:

Couriers and delivery partners – to deliver your orders.
Payment service providers – to securely process payments.
IT and hosting providers – who help operate our website.
Marketing and analytics platforms – such as email marketing services, Google Analytics, and Meta (Facebook/Instagram).

We will never sell your data to third parties.

5. Cookies & Tracking

Our website uses cookies and similar technologies to:

Ensure the website functions correctly.
Analyse website traffic and improve performance.
Deliver personalised advertising through third-party platforms such as Google Ads and Facebook/Meta Ads.

You can manage or disable cookies through your browser settings.

6. Data Storage & Security

Your personal data is stored securely on servers located in the UK and/or EEA.
Some third-party service providers may process data outside the UK/EEA, but we ensure appropriate safeguards (e.g. Standard Contractual Clauses) are in place.
We take reasonable technical and organisational measures to protect your personal data.

7. Data Retention

We keep personal data only for as long as necessary:

Customer account and order records – retained for 6 years (for tax and legal obligations).
Marketing data – retained until you unsubscribe or request deletion.

8. Your Rights

Under UK GDPR, you have the right to:

Access the personal data we hold about you.
Request correction of inaccurate data.
Request deletion of your data (subject to legal obligations).
Object to processing for marketing purposes.
Request restriction of processing.
Data portability.

To exercise your rights, please contact us (see Section 10).

9. Legal Basis for Processing

We process your data under the following lawful bases:

Contract – where processing is necessary to fulfil an order or service.
Consent – where you have opted into marketing.
Legitimate Interest – for business administration, website analytics, and marketing (where not overridden by your rights).
Legal Obligation – where required by law (e.g. tax records).

10. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

Name: CPI Corporate Solutions Ltd

Trading as: Atam Merchandise

Address: 1 First Avenue, Sherburn Industrial Park, Sherburn, Leeds, LS25 6PD

Email: info@atam.co.uk

Phone: 0330 159 6344

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO): www.ico.org.uk.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on our website.